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The process of economic globalization is accelerating, enterprises are facing increasingly fierce competition, to build and improve their core competitiveness should become the inevitable choice. The so-called core competence is in the process of production and management unit can not easily be formed to imitate the ability of opponents, in essence, the connotation is to enable a consumer to get a really better than, higher than the competitor's irreplaceable value, products, services and culture is Enterprise valuable strategic resource. First of all, this ability can achieve a good focus on the value of customers, such as: to significantly reduce costs, improve product quality, improve service efficiency and effectiveness of customers in order to bring competitive advantage to enterprises. Second, the core competitiveness of enterprises is unique and is difficult to imitate competitors. Difficult to mimic the ability of this to bring more than the average level of corporate profits. Finally, the core competitiveness also has scalability, while applied to a number of different tasks, so that enterprises in a wide range to meet customer needs. Performance not only technically, but also in the production, management and marketing. Therefore, the food and beverage industry to fully tap the business potential, from a strategic decision-making, technology development and three areas of marketing to enhance the core competitiveness of the restaurant industry for the catering industry to provide opportunities for sustainable development or conditions.
The economic globalization speed increasingly, enterprises are facing fierce competition, construct and improve their own core competitive ability should be the inevitable choice. The so-called core competitiveness in production management enterprise is formed in the process of shares by opponents of imitation, essence is the ability to let consumers get really well in the competition, the higher the value of the irreplaceable, products, services and culture, is the enterprise value of strategic resources. The ability first can well realize the value of customer emphatically, such as: can significantly reduce cost, improve product quality, improve the service efficiency, increase customer's utility, thus bringing competitive advantage. Second, the core competitiveness of enterprises or peculiar, and is to imitate the competitors. This is the ability to mimic can exceed the average profit. Finally, the core competitiveness, and also has the ductility of different tasks in multiple applications can make the enterprise, in a wide range of satisfy the needs of our customers. Not only can the technical, still can show in production, management and marketing. Therefore, catering enterprises must be fully excavate potential, from the strategic decision, technical development and marketing, ascension for catering industry core competitiveness and sustainable development provides opportunities or conditions.
Keywords: catering core competitive strategy decision technology development marketing methods