哪位英语达人帮我把这个摘要翻译成英文,别拿金山快译成段的糊弄我啊!不要出现很幼稚的语法啊 先谢谢了
大中型零售企业顾客忠诚度的研究
摘 要
随着国内零售业相继涌现,顾客成为一种稀缺资源,培育和维护忠诚的顾客群体已成为中国零售企业赢得生存空间和市场制胜的必然选择。本文分析了目前我国零售业顾客忠诚度现状及存在的问题,并提出提高零售企业顾客忠诚度的策略,旨在为零售企业的营销实践提供指导。
关键词 企业;顾客;忠诚度;现状;因素;策略
The study of customer loyalty in large and medium-sized retail enterprise
Contract
With the retail sprung up in domestic,customers became a scarce resource .Fostering and maintaining the loyalty customers has become the retail enterprise's inevitable choice in China so as to win the living place and marketing.This article analyzes the current situation of retails in our country and put forward the strategies of improving the customer loyalty in retail enterprises, for the purpose of providing directions for marketing pratice in retail enterprises.
keywords: enterprises customer loyalty current situation factor strategy
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Abstract
Have emerged as the domestic retail customers as a scarce resource, cultivating and maintaining customer loyalty has become a group of retail enterprises in China to win the living space and an inevitable choice for the market to win. This paper analyzes the current status of China's retail industry and the existence of customer loyalty, and retail enterprises to increase customer loyalty strategy, aimed at the practice of retail marketing companies to provide guidance.
Abstract
Have emerged as the domestic retail customers as a scarce resource, cultivating and maintaining customer loyalty has become a group of retail enterprises in China to win the living space and an inevitable choice for the market to win. This paper analyzes the current status of China's retail industry and the existence of customers prombles, and retail enterprises to improve customer loyalty strategy, aimed at the practice of retail marketing companies to provide guidance.