近年来，人们的
生活水平日益提高，消费观念也逐渐改变，对
旅游产品的需求日益个性化，散客旅游在旅游活动中占的比例越来越大，本文将主要针对散客旅游者的
心理及对其的营销策略进行探讨。
这几句
In recent years, the life level of people has been improving, the sense of consumption also has been changing gradually, the need of tourism products has been pernalized little by little. Individual traveler has been having bigger and bigger rate in tourism. This article mainly make discussion about regarding to the psychology of Individual traveler and Standardized Marketing.